At least Steve Jobs, unlike the vast majority of corporate heads, does a good job of listening:
That’s cool. But I maintain it would have been cooler to wait more than two months before executing such a significant price drop. He says, and this has been mirrored by many other people on the intertubes:
Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon.
That’s true, of course; all us tech types know and accept that. But it’s also misleading. This is a brand new product, only 2 months old. Most tech types I know expect their expensive gadgets to depreciate just a little bit slower than that.
Still, he didn’t have to do anything, so I suppose that’s something. But I still maintain it’s a surprising move to make for a company that normally does such a good job of engendering goodwill among its adherents. They had to have known such a price drop would be upsetting to many, and they did it anyway. Bad move, made a little bit better, but still bad.